Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. "Web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services. Here at Gear Estudio we like to give our clients what they need and build sites that are compatible and searchable in all Sear Engines, to become and get more ranking in the web.
Domain Names Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person's phone. Domain names on the internet are much like entries in a phone book. The phone book tells people looking for a business what the entries are just as a domain tells people (i.e. their computers) that a domain is hosted on the server. Without a domain, you would have to tell your customers that your site is located at a temporary url such as 123.456.789.123/~mysite instead of using a domain name such as mysite.com, making your site appear unprofessional and impractical. ________________________________________ Web-Hosting Servers The web-hosting or server is much like the space that you rent out to have your business in. It's merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn't include a site for you to sell your products. Luckily, in the web-hosting world, it's very easy to furnish the space provided by your host, because you can install many framework applications through your cPanel. Without the hosting services, you won't have a place for your files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay. ________________________________________ Site Files The site files are what your visitors and potential customers actually see when going to site such as your products and services. The site files are the same as any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also .php files or .html files, which are PHP scripts or html pages respectively. The web-hosting server knows how to read these files, which explain how the webpage looks or instruct the server to do a series of computations. Collecting data in a data base, getting email responses from a contest, providing quotes on certain product and authorizing purchases in your site are only a few of this computations.
We develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun. In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
Marketing is the process of communicating the value of a product or service to customers, for selling that product or service. Gear Estudio Marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies clients needs and wants through exchange processes and building long term relationships. Marketing can be looked at as organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders. There are five competing concepts under which organizations can choose to operate their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.
Our goal is to provide functional web sites to clients.