Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. "Web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.
Here at Gear Estudio we like to give our clients what they need and build sites that are compatible and searchable in all Search Engines, to become and get more ranking in the web.
Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person's phone. Domain names on the internet are much like entries in a phone book. The phone book tells people looking for a business what the entries are just as a domain tells people (i.e. their computers) that a domain is hosted on the server. Without a domain, you would have to tell your customers that your site is located at a temporary url such as 123.456.789.123/~mysite instead of using a domain name such as mysite.com, making your site appear unprofessional and impractical.
The web-hosting or server is much like the space that you rent out to have your business in. It's merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn't include a site for you to sell your products. Luckily, in the web-hosting world, it's very easy to furnish the space provided by your host, because you can install many framework applications through your cPanel. Without the hosting services, you won't have a place for your files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay.
The site files are what your visitors and potential customers actually see when going to site such as your products and services. The site files are the same as any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also .php files or .html files, which are PHP scripts or html pages respectively. The web-hosting server knows how to read these files, which explain how the webpage looks or instruct the server to do a series of computations. Collecting data in a data base, getting email responses from a contest, providing quotes on certain product and authorizing purchases in your site are only a few of this computations.
We create images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities, associations, and previous experience. For example, you know that a chili pepper is hot, and this knowledge in combination with the image creates a visual pun.
In the case of image-based design, the images must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
Marketing is the process of communicating the value of a product or service to customers, for selling that product or service.
Gear Estudio Marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies clients needs and wants through exchange processes and building long term relationships. Marketing can be looked at as organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organization and its shareholders.
There are five competing concepts under which organizations can choose to operate their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.
 The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.
E-mail marketing is a very effective and efficient way to get the word out to your prospects. Mailings to opt-in lists yield higher results than direct mail--and at a lower cost. Everyone's looking for that magic formula--the perfect message that will electrify opt-in campaigns. But the proliferation of e-mail makes it tough to stand out. Here are eight tips for writing e-mails that produce top results:
1. Choose a great subject line. Steer clear of misleading or mysterious subject lines. Nothing screams spam louder than "How are you?" An effective subject line includes a benefit and relates directly to your offer, such as "Save 60 percent on tape stock."
2. Have a solid hook. The first few sentences contain your hook and are the most critical part of your e-mail. The hook is the central message of your mailing. It should be clear and intriguing. Be sure it focuses on what they'll get, not on what you offer.
3. Tell them what to do. Your e-mail should have two or three paragraphs-no more. Total length should be less than 250 words. The body should support your hook using benefits, then close with a call to action. Tell readers what you want them to do and include hyperlinks such as "Click here to register."
4. Use clear, direct language. A well-written message uses the active voice and has short, concise sentences. This is crucial because as many as half of your recipients will read just the first few sentences before deciding to continue. If writing isn't your strong suit, consider hiring an e-mail copywriter.
5. Focus on your offer. Your e-mail should have one subject and one subject only. Resist the temptation to make multiple offers, which may confuse your recipients and dilute your message.
6. Don't drop the ball. Some e-mail marketing messages fall short because they fail to include all the information customers need. Be sure to include vital data, such as pricing and deadlines. It's unreasonable to expect customers to visit your site to get the information they need to evaluate your e-mail offer.
7. Include a P.S. While a postscript isn't mandatory, it grabs attention. Often, recipients will read the subject line and the hook, scan key elements and go directly to the P.S. It should restate your hook and highlight your offer. After the P.S., give recipients a way to unsubscribe from your list. This is generally the last link at the bottom of the e-mail.
8. Make it readable. Even the best copy can't sell if your e-mail looks too dense. Keep paragraphs to three or four lines and double-spaced. Use bullets or stars to emphasize key points, but avoid text in all caps or multiple exclamation points. Set text width at 68 characters or less per line so it displays correctly in e-mail applications. Also, avoid breaking or wrapping URLs into two lines--it may cause technical problems. By eliminating these barriers, it'll be easy for customers to take advantage of your offer and dramatically boost your results.
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites.
Google promotes pages it thinks are authority pages to the top of its rankings. It's your job to create authority pages. In simple terms this involves writing content and building links.
So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others.
Simple: Great Content + Quality Links = Search Engine Success!
Social Media Marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons -- or promoting activity through social media by updating statuses or tweets, or blog posts.
SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).
SMM became more common with the increased popularity of websites such as Twitter, Facebook, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM.
Welcome to the Next Generation of Web Development
Our goal is to provide functional web sites to clients.