Our Marketing System
The Gear Estudio marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service.
• Pricing: Our pricing scheme will be based on a per project fee that will be calculated by forecasting the number of hours required to complete the project as well as any additional resources needed.
• Distribution: Our services will be distributed either from the centrally located office or through transfer of the work product via the Internet.
• Advertising and Promotion: The most successful activities will be a comprehensive networking campaign, as well as a targeted customer acquisition system.
• Customer Service: Obsessive customer service is the mantra. No expenses will be spared to achieve total customer satisfaction. This strategy will be pursued, regardless of the impact of short-term profits. The reason for this is that total customer satisfaction is the recognition that this will ensure long-term profitability.
During the initial phases of the marketing plan development, several focus groups were held to gain insight into the targeted companies. These focus groups provided useful insight to the prospective customers and their decision-making process.